Today Media is a powerful source
of information it has become a part of our everyday life. It often influence what we wear,
what we watch, how we eat, what we read, what we perceive, and even how we
think and feel. Now a day’s our living processes is incomplete without media,
in Pakistan people are becoming addicts of media. Media the truth is thought to
be the social reality. The general population see the world with the focal
point of media and comprehend their social and individual life in the light of
media messages. Media change their world with the intense ability, for example,
motivation setting and entryway keeping media consider just that news through
which they get a handle on individuals consideration. It doesn’t give data in
real shape. It develops our perspectives about world around us and plans their
news occasions appropriately. It can change the news motivation into open plan
which implies that these media individuals choose which issue to choose and
which to be overlooked. Media spread out fear or frenzy in gathering of people
and melodrama is the most vital device of media which they used to make strain
in the public arena. Now we live in the era of dilemma, so it is the
responsibility of media to affirm and certified information rather than
overemphasize because people are already disturbed and anxious due to incidents
of terrorism.  At exhibit state media
works just to build their rating power which demonstrates that they are
one-sided and they have no morals. Modern media has biasness and dependably
demonstrate one side of story. It tries to influence gathering of people to
trick constantly and everything is left on pure and uneducated individuals. It
controls us as manikin. Generally in television shows those visitors are
welcomed who bolster the perspective of host, larger part of writer have no
resistance for feedback from the general population since they think themselves
as saints and clear from all kind of sins. Now media is deeply rooted in our
lives and it has ability to effect and shape public opinion and purify our thoughts
and action. It continuously shaping and reshaping our thoughts, opinion and
attitude. 

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